Breakfree 2014

Breakfree tour is a series of concerts conducted by Livejam, performed for young students at schools across the world. We wanted the highlight imagery for the tour to be festive and fantastical, but also send a message of hope. The art was used on advertising posters, standees and social media campaigns throughout the event.

The 2014 artwork was simple and effective, a tour bus with way too many instruments and passengers. A limited colour palette let the deep shadowy inking and cute character designs take the spotlight.