Celebrities are the new start-ups. In the age of social media, personal branding has become more important than ever. Creatively as well, an individual can sometimes take their personal lettering and branding into unique, experimental directions that may not be possible for a multi-national company carrying 20 years of tradition. 

Being associated with Lavonne, I’ve had the pleasure of creating logos for several top professionals in the food industry, and these icons are used in myriad ways, made into badges, advertised on posters, and my personal favourite for obvious reasons, stamped into chocolate.