Posters are a place of experimental creativity for many artists, because every event has its own character and therefore approach, and the decision making process is focused and time-bound.

Lavonne Academy hosts some of the top pastry chefs in the world taking masterclasses often for the first time in India, and each needing a smart way of advertising that is distinct from everything else, and yet reliably informative.

These posters are where I get to try new techniques, tools and lettering styles; plus staring at delicious pastries all day isn’t a bad side-effect.