With the backing of tech giants like Nandan Nilekani, Societal Platform encourages companies and innovators to create technology-driven systems that can benefit society on a large scale.

Interconnectedness was a cornerstone of the company’s philosophy, so we (The Random Lines) imagined the best representation was a grid of hexagon tiles, one of the strongest construction systems in nature itself. This grid formed the basis of the branding identity, illustrations, image styles, lettering and a logo were all built on top of it, paired with some handsome typography to communicate their content.